The Misconceptions of Fair Trade Coffee

photo by Coffee Samurai

As the consumer market looks for more ethically sourced products, many turn to items that are labeled ‘Fair Trade’. However, among its ethical goals are several business model mistakes. From its attempt to stabilize crop prices to primarily supporting tier one suppliers, Fair Trade has become a misleading organization. This article will primarily focus on Fair Trade Coffee, but the problems of the coffee sector can be…

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Ava Kocchi

Ava Kocchi

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